Pop Art, pop art or popular art is known as a movement that emerged in the twentieth century in the mid-50s in London and in the United States, as a reaction to Artistic Expressionism and elitist society. Later, it spread to Canada and Europe.
It focuses on everyday life through the use of images and representations of popular objects that portray the current moment.
The rise of Pop Art happened in the 60s, focusing on images that are easy to identify and recognize, appreciating them as accessible art for all the public without the need to go to museums. In principle, it involved mass culture, capitalism and industrial reproduction, but over time it was modified according to each country and its needs.
The Pop Art works stand out for their visual load and figurative language, they are full of everyday and popular themes. In addition, they are nourished by other media such as images from TV, cinema, magazines, newspapers, photographs and advertising (which affects the work of Arlex Campos ), as well they show humor and irony.
The Pop Art admits the use of various materials (paints, waxes, oils, photographs, metal, wood, etc.), all of which can be appreciated by Venezuelan artists, and Although each artist creates his personal style, the techniques include juxtaposition, collage, photo montage and some influence of Dadaism.
Great representatives of Art in Venezuela
Artists of the stature of Jesús Soto and Cruz Diez have transcended Venezuelan borders and today are recognized as great exponents of Kineticism. Together, they have influenced the artistic creations of new creative generations, among which Arlex Campos and other artists are located.
In 1957, Jesús Soto abandoned Plexiglas and replaced lines with metal rods welded together to give vibration to metallic elements on a background pattern and in 1983, interested in the ability of color to distort the perception of space and the need to rethink and enrich with experiences and chromatic loads (similar to the Pop Art paintings that are they already know the work of Arlex Campos , especially his murals and paintings).
Pop Art in Venezuela
Like Jesús Soto and Arlex Campos, Pop Art in Venezuela combines incompatible elements to create pieces with which the citizen identifies, as well as addresses the reinterpretation of uses and customs in society where videos, photographs, paintings, installations, etc. intervene to bring reflection and art to the country.
Nowadays, Pop Art in Venezuela revolves around shortages (as Juan Toro’s photographs show), irony (with Efraín Ugueto), insecurity, violence, deterioration and concerns of the Venezuelan (how to buy according to the identification number or a single product per person, as the work of Gabriel Pérez reveals). While artists like José Bonilla, photograph the iconic José Gregorio Hernández, the Humboldt hotel and the sphere of Jesús Soto as a hopeful symbol.